Mastère Manager du Marketing et de la Relation Client | Parcours International Business Development

Block 1 : Developing a customer-oriented marketing strategy
 

• Marketing studies and market monitoring
• Innovation Strategy
• Marketing Strategy and action plans
• Performance analysis tools
• Customer culture management

Block 2 :  Managing customer relations and sales development in an omnichannel context

• Optimizing omnichannel customer experience / omnichannel strategy
• Relationship marketing
• Monitoring and management of calls for tenders
• Prospecting plan (Development and Implementation)
• Partnership policy
• Negotiation
• FLE
• Customer relationship management
• Reputation strategy / Customer engagement

Block 3 : Managing ressources assigned to customer relations

• Purchasing and supply chain policy
• Recruiting and structuring the commercial and/or marketing service
• Management of sales and/or marketing teams management
• Conflict management
• Budget and dashboards / Performance indicators

Block 4 : Deploying a digital marketing project to benefit the customer relations and managing the marketing date

• Diagnostic of digital business strategy
• Customer data collection and analysis
• CRM project (Specifications, deployment)
• Digital strategy action plan

Web Marketing and social media marketing

• Website
• Referencing strategies, SEO, SEA...
• Content curation and creation
• Impact measures

Soft Skills

• CSR
• Intercultural Management
• Start Me Up Career
• Methodology of consulting mission